Jiffy - a leading supplier in  plant propagation systems

Each day millions of plants come to life in a Jiffy Product. Our propagation products consist of peat, wood pulp, and coir pith marking the Jiffy products as environmentally friendly. These products simplify transplanting, and ensure rapid growth and healthy plants for growers and gardeners world-wide.

Jiffy began its manufacturing in Oslo during the early 1950's. The original product was the Jiffy peat pot, which allows the roots to penetrate the pot wall. Later Jiffy developed compressed peat pellets named Jiffy-7 and Jiffy-9.

Historical background in cronological order

In 2002 Jiffy acquired the company Preforma, producing Preforma plant-plugs and box plugs

Jiffypot         Jiffy-7          Preforma          Jiffy Substrates

Jiffy International AS is a wholly owned company of the Johan G. Olsen Group.

Johan G. Olsen AS has since it was established in 1912 been a family owned company. During the last quarter of 1998 the shareholders agreed to accept a few selected institutional investors as new shareholders of the company.

The new shareholders hold about 35 % of the shares, while the Olsen Family holds the remaining shares and thus have the majority of the shares in the company.

The Johan G. Olsen Group is a multifarious enterprise.

Through partly and wholly owned companies in Norway as well as outside Norway, the Johan G. Olsen Group's main areas are plant propagation products, hardwood flooring and cement/concrete.